Thursday, June 21, 2018
12:00 p.m. – 1:00 p.m.
DEVENEY, 1582 Magazine St.
Protecting Your Brand:
How to Manage Fake News in the Real World
Presented by: John Deveney, President, DEVENEY
No matter your industry, the fake news hysteria should not be taken lightly. As consumers become more empowered by social media, brand reputations lie in the hands of anyone with an internet connection and malicious intent (or even a misinformed perspective).
This session covers the approach brands must take to keep viral storms from escalating in the face of fake news, featuring concrete examples from national and local brands.
John Deveney, ABC, APR, Fellow PRSA, IABC Fellow, is a top-rated presenter at conferences worldwide and recognized internationally for crisis and issue management for hospitality leaders.
In 2006, John was honored as “Agency Executive of the Year” by PRNews after he served as a first responder during hurricanes Katrina and Rita. In 2010, John and his team created the strategy and led the team that managed the Louisiana Department of Culture, Recreation and Tourism’s response to the BP oil spill. That effort reshaped public perception and preserved Louisiana’s $9.4 billion tourism industry.
His agency, DEVENEY, was named PR News’ Firm of the Year in 2013 and 2017 and one of PRWeek’s Top 5 Boutique PR Firms in 2004 and 2016. John is the only professional to ever merit the lifetime achievement recognition of PRNews’ Hall of Fame, PRSA College of Fellows and IABC Fellows.