Measuring Success in a Digital World
Presented by: Andy Kutcher
With the rise of digital marketing, brands everywhere can now measure, manage and analyze their marketing performance with a click of a button. Yet, as more tools become available many brands are left wondering how to choose the right tools for their needs. Join Andy Kutcher, digital supervisor at DEVENEY, for an analysis and review of tools used for online measurement, ranging from traditional PR monitoring tools such as Cision, to social media, digital and website tools such as SimilarWeb.