Small businesses everywhere face an age-old catch-22: we need to market in order to grow the business, but we need to grow our business in order to pay for marketing.
There’s no denying that marketing a small business requires a certain degree of creativity and ingenuity. Lack of budget and scarce resources forces the business owner to take matters into her own hands, spreading the word about her business through non-traditional, hyper local channels. This can be, and has been, an effective strategy for as long as businesses have existed.
Luckily, the small business owner in 2018 has access to untold riches at her fingertips. The internet provides countless free tools, guides and platforms that a small business can use to reach her target and grow her business.
Here are just a few of the tools available to the 2018 small business owner:
Don’t have a designer on staff? Take advantage of tools like Fiverr and 99 Designs, where you can get branded collateral, identity pieces and shareable graphics for as little as $5. Put your project out for bid and only pay for the best results.
Ready to start an email newsletter? MailChimp allows new businesses to send out campaigns to their contacts for free up to 2,000 subscribers and 12,000 emails per month. Constant Contact is a relatively cheap service that also allows you to create campaigns by simply dragging and dropping blocks of information and images.
Can’t afford a videographer? Adobe Spark is a free tool that allows anyone to create web and mobile-friendly videos online and hassle-free. Edit a video and share on social media in a matter of minutes.
Need more leads? Hubspot offers a free Customer Relationship Manager (CRM), sales platform and a free inbound marketing certification course. Log your contacts and accelerate deals from within a browser, on your desktop or by using their mobile app.
By simply investing time and learning the basics of these tools, owners and marketers of small businesses can produce equally as impressive work for their brands as the Coca-Colas and Nikes of the world. Keep hustling and using the resources you have, and the results will follow.