October 21, 2014 by
The Case for Creativity
How to become more creative and why it matters
At its core, creativity is about solving problems. That’s why the same characteristics that lead to a more creative work life also lead to stronger companies, healthier communities, and a better nation overall. By practicing these traits, we can sharpen our own creative problem-solving chops—and as IABC members, we’re in a unique position to foster creativity and innovation in our companies, organizations, and clients, as well.
But what are these characteristics? How do we make them our own? Join us at 11:30 am on November 19 when H. K. Stewart will answer these questions and tell why creativity matters now more than ever. Stewart will also conduct an informal workshop after the luncheon for those who want to know more about expanding their creative lives.
H. K. Stewart has spent more than three decades as a creative professional, first as a magazine editor, then as a writer, designer, and creative consultant to a wide range of clients through his own firm in Little Rock, Arkansas. Since 1994, he has also conducted dozens of workshops on creativity to IABC chapters and other groups around the country. He has a BA in English and journalism from Harding University and an MFA in creative writing from Wichita State University. He is the author of Gift: Meditations from a Spiritual Journey (2010) and co-author of Little Rock: A Contemporary Portrait (1990), and he has written a daily blog since 2009. He is the founder and former emcee of the Little Rock Poetry Slam—and he can wiggle his nose like Samantha on Bewitched.
IABC Southern Region Conference – Austin, TX
August 18, 2014 by
The Austin IABC chapter is hosting the 2014 IABC Southern Region Conference with a program that’ll knock your boots into high gear. Cultivating Creative Intelligence is the theme of this year’s conference, and Austin invites you to insightful sessions designed to “cultivate your creative intelligence,” while enjoying the friendly charm of Austin.
“Austin is an amazing city, and we’re looking forward to showing it off to everyone,” said Southern Region Conference co-chair Christina Moore. “We have something for everyone—from the rich history embodied by the State Capitol to the universities, music festivals, high-tech scene, movie industry, wonderful outdoors and the beautiful Texas Hill Country.”
The Southern Region Steering Committee has worked hard to put together a program that lives up to Austin’s reputation as a center of innovation and technology while also providing value to senior-level communicators and on down the spectrum of experience levels.
“Our programming team is looking closely at the surveys from the mini conferences held this fall and using that feedback to help shape the topics we’ll cover in Austin,” said co-chair Mark Evans. “We want to make this a conference that is not only fun but also provides valuable information to attendees to help them in their jobs.”
We have a jam-packed schedule of sessions covering several tracks of interest. As a conference attendee, you’ll get to create your own adventure from the following tracks:
View from the Top – Includes topics such as leading change with creativity, consulting at the top, building quality from the ground up, bridging the gap between words and numbers and managing a company spin-off
Creativity & Innovation – Includes topics such as igniting a creative mindset, new approaches to media relations, social storytelling and bursts of enlightenment delivered “pechu kucha” style
Applied Intelligence – Includes topics such as big data, hiring smart, marketing metrics, influencing online influencers and reputation and brand management
Tools & Technologies – Includes topics such as content marketing, developing a digital strategy, social intranets and driving traffic, conversion and revenue
We Want to Hear From IABC NOLA Members! Join Us at a Chapter Town Hall Meeting
April 8, 2014 by
You’re Invited to the IABC New Orleans Town Hall Meeting
The success of IABC NOLA is important to your chapter president, other board members and to past and present members who have invested in this organization over many years. You are the stakeholders! We want to hear your point of view on the local chapter, its board and the larger international organization so that we can build our future together.
The IABC NOLA Board invites you to participate in a Town Hall Meeting on Wednesday, April 9 from 4:30 – 6:30 pm. We hope that you will engage and help to position IABC NOLA to be both resilient and sustainable in the future.
Refreshments and hors d’oeuvres will be served!
Date: Wednesday, April 9, 2014 Time: 4:30 – 6:30 PM Location: Junior Achievement New Orleans 5100 Orleans Ave, New Orleans, LA 70124 Moderator: Gerard Braud, Braud Communications RSVP to: Meghan Weaver at mlegaux@gmail.com
Conference Bridge Conference Dial-in Number: (661) 673-8600 Participant Access Code: 370914#
Deveney Communications is Hiring!
February 25, 2014 by
Advertising Account Executive
Internationally recognized integrated, strategic communication and marketing firm in New Orleans seeks Advertising Account Executive. Critical thinking, writing and creativity skills required. Will build and support client goals by researching, determining and producing advertising campaigns; seeking integration with public relations; leading staff; maintaining budgets.
This position requires:
- strong critical thinking and assessment skills
- excellent project management skills, multi-tasking and creative problem solving
- experience in working on fully integrated advertising campaigns
- ability to manage multiple projects on an ongoing basis
- understands the contractual Scope of Work (SOW) across an assigned account, as well as SOW at an individual project level
- ability to manage client expectations by communicating campaign and project status and issues
- proficiency at researching, developing and implementing advertising campaigns and integrated marketing strategies on a local, regional and national level
- exceptional ability to manage the creative process, including brief writing, concept development, management of creative resources, and creative presentations to clients
This position will play a key role in managing the firm’s relationship with several high-profile regional and national accounts and provides essential support to Sr. Advertising Account Executive.
Minimum 1-2 years of professional advertising agency experience. Preference given to advertising agency professionals with experience in healthcare, hotel, restaurant and tourism industry sectors.
Please submit resume and cover letter to hr@deveney.com with Advertising Account Executive in the subject line.
Account Executive
Internationally recognized integrated, strategic communication and marketing firm in New Orleans seeks Account Executive. Critical thinking, writing and creativity skills required. Will build and maintain client image by researching, establishing and implementing integrated campaigns; leading staff; maintaining budgets.
This position requires:
- strong written and verbal skills
- excellent strategic planning and thinking skills
- experience in working on fully integrated marketing campaigns with marketing, advertising and other disciplines
- ability to manage multiple projects on an ongoing basis
- ability to manage client expectations by communicating campaign and project status and issues
- proficiency at pitching and placing local, regional and national media opportunities
This strategic position will play a key role in managing the firm’s relationship with several high-profile regional and national accounts.
Five-years of professional experience, agency experience and accreditation preferred.
Please submit resume, writing samples and references to hr@deveney.com with Account Executive in the subject line.
Deveney Communication is the integrated, strategic communication firm of choice in three distinct practice areas: Lifecare, Lifestyle and Crisis.
As a regional leader in health care, our Lifecare clients include: hospitals, health care associations, nonprofits, providers, insurance companies, corporations and practices.
We have a stellar track record for producing creative strategies, partnerships, and results for some of the most respected national Lifestyle leaders in travel/tourism, food and beverage, destinations, destination management organizations, tourism agencies, restaurant groups, cultural institutions, attractions, events and hospitality.
Deveney Communication is an international leader in Crisis communication for an elite list of some of the world’s largest and most successful companies. Our commitment to responsiveness, appropriateness, and effective communication has resulted in several high-profile strategic partnerships. Our work on the nation’s worst oil spill won our industry’s highest honor. In 2013, Deveney Communication was recognized by PRNews Platinum PR Awards as Firm of the Year (Small).
Deveney advances its clients through comprehensive marketing and communication solutions including public relations, advertising, social media, crisis management, community relations, media relations, promotions and brand development.
Deveney Communication is an equal opportunity/equal access employer. Deveney Communication does not discriminate on the basis of race, color, gender, religion, national origin, age or disability.
Learn about our firm, our team, our philosophy and our successes by browsing www.deveney.com
Deveney Communication
2406 Chartres Street
New Orleans, LA 70117
hr@deveney.com
www.deveney.com
Be Inspired! IABC Executive Leadership Seminar in New Orleans!
January 29, 2014 by
What does it mean to be a leader? And what kind of leader are you?
At the IABC Executive Leadership Seminar, explore the nature of good leadership and learn how to build your reputation as a business leader and someone who can engage employees and deliver business results.
You’ll be challenged and enlightened in sessions by world-class experts Gregg Lederman, an internal branding specialist and author of the New York Times bestseller Engaged! Outbehave Your Competition to Create Customers for Life and Adrian Cropley, ABC, an international executive coach and change management leader.
Join IABC for this one-day seminar 6 February at Loews New Orleans Hotel, and you’ll take home a certificate of completion and lots of inspiration, tools and strategies to be a better leader and team-builder.
Registration for this event includes either a full-day executive leadership workshop with Adrian Cropley plus the keynote lunch on engagement with Gregg Lederman, or lunch and a half-day internal brand session with Lederman. Or join us for just the engagement keynote luncheon.
REGISTER HERE
Full workshop: US$199 IABC members / Non-members US$299
Engagement lunch only: US$79 IABC members / Non-members US$99
Power Networking Tips by Barbara Gibson, ABC
March 20, 2013 by
Work for your network. Don’t look at networking with the idea of “what can it do for me?” See yourself as a resource for every one of your contacts. Be a matchmaker. Send business leads and job leads to your contacts. Like most things in life, what you get out of your network depends on what you put into it first. The most powerful network is the one that ismade up of people who owe you favors.
Check it out: Power Networking Tips !!!