Take your career to the next level…with Steve Crescenzo!
You can learn a lot about content marketing and brand journalism from the organizations who do it right . . . and the ones who do it wrong!
Content marketing is taking the world by storm. Do it right and it can help you achieve your communication objectives. Do it wrong, however, and you could give your organization a black eye. And a lot of organizations are doing it wrong. They make the classic mistake: trying to apply “old rules to new tools.” In this fun keynote session, leading communication expert Steve Crescenzo will take you on a romp through the best and worst that content marketing has to offer. You’ll learn:
- What three mistakes you absolutely must not make when diving into content marketing;
- What some of the smartest companies are doing in this area;
- How to convince leadership that content marketing isn’t just a fad . . . it’s changing the way organizations communicate to their most important audiences;
- What not to do when trying to launching your content marketing strategies.
Through his work as a consultant, writer and seminar leader, Steve Crescenzo has helped thousands of communicators improve both their print and electronic communication efforts. Recognized as one of the nation’s leading experts in employee communications, Crescenzo is the leader of four popular workshops: Strategic Employee Communication Vehicles, Integrating Print and Online Communication Vehicles, The Master Class of Employee Communication, and Creative Communications. He is also the author of his popular blog, Corporate Hallucinations.
Steve has been voted the number one seminar leader for the IABC Global Conference for three consecutive years (2008-2010), and has been asked to speak in IABCs “All Star Track” for the past five years. Steve also speaks at numerous IABC chapter and regional events throughout North America and Europe. He also writes a regular column in IABC’s Communication World.
Members of PRSA, PRAL, AMA and Press Club will receive IABC member pricing for this special event. Please list the name of the organization you’re a member of when registering.
Tuesday, September 16, 11:30 a.m. – 1 p.m.
The Rampart Room (Above Walk-Ons)
1009 Poydras St, New Orleans, LA 70112
Cost: $75 members, $90 non-members, $30 students