October Luncheon: Compel & Persuade with John Deveney

Learn from the latest research on persuading c-suite decision makers as John Deveney kicks off IABC New Orleans’ upcoming speaker series on Wednesday, Oct. 15.

John Deveney: Compel & Persuade

John will give attendees insight on how to build your messaging strategy to maximize its power, influence and success. Bedrock research combines with a focused study of persuasive messaging and real-world pragmatic experience that has set industry benchmarks to showcase how to enhance and improve your marketing strategies.

When: Wednesday, Oct. 15, 11:30 a.m. – 1 p.m.

Where: Deveney, 1582 Magazine St, New Orleans, LA 70130

Cost: $15 students; $25 members; $35 non-members

Register Now!

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Join us at our other upcoming professional development luncheons, sponsored by Deveney.

Creativity and the Communicator
November 19, 2014
H.K. Stewart
H. K. Stewart Creative Services, Inc.

Best Practices at Walmart
March 2015
John G. Clemons
Walmart


October 2014 Luncheon Registration


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Steve Crescenzo’s Saints & Sinners In Content Marketing

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Take your career to the next level…with Steve Crescenzo!

You can learn a lot about content marketing and brand journalism from the organizations who do it right . . . and the ones who do it wrong!

Content marketing is taking the world by storm. Do it right and it can help you achieve your communication objectives. Do it wrong, however, and you could give your organization a black eye. And a lot of organizations are doing it wrong. They make the classic mistake: trying to apply “old rules to new tools.” In this fun keynote session, leading communication expert Steve Crescenzo will take you on a romp through the best and worst that content marketing has to offer. You’ll learn:

  • What three mistakes you absolutely must not make when diving into content marketing;
  • What some of the smartest companies are doing in this area;
  • How to convince leadership that content marketing isn’t just a fad . . . it’s changing the way organizations communicate to their most important audiences;
  • What not to do when trying to launching your content marketing strategies.

Steve Crescenzo

Through his work as a consultant, writer and seminar leader, Steve Crescenzo has helped thousands of communicators improve both their print and electronic communication efforts. Recognized as one of the nation’s leading experts in employee communications, Crescenzo is the leader of four popular workshops: Strategic Employee Communication Vehicles, Integrating Print and Online Communication Vehicles, The Master Class of Employee Communication, and Creative Communications. He is also the author of his popular blog, Corporate Hallucinations.

Steve has been voted the number one seminar leader for the IABC Global Conference for three consecutive years (2008-2010), and has been asked to speak in IABCs “All Star Track” for the past five years. Steve also speaks at numerous IABC chapter and regional events throughout North America and Europe. He also writes a regular column in IABC’s Communication World.

Members of PRSA, PRAL, AMA and Press Club will receive IABC member pricing for this special event. Please list the name of the organization you’re a member of when registering.

Pre-Register Today!
Tuesday, September 16, 11:30 a.m. – 1 p.m.
The Rampart Room (Above Walk-Ons)
1009 Poydras St, New Orleans, LA 70112

Cost: $75 members, $90 non-members, $30 students


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Name of Organization




IABC Southern Region Conference – Austin, TX

The Austin IABC chapter is hosting the 2014 IABC Southern Region Conference with a program that’ll knock your boots into high gear. Cultivating Creative Intelligence is the theme of this year’s conference, and Austin invites you to insightful sessions designed to “cultivate your creative intelligence,” while enjoying the friendly charm of Austin.

“Austin is an amazing city, and we’re looking forward to showing it off to everyone,” said Southern Region Conference co-chair Christina Moore. “We have something for everyone—from the rich history embodied by the State Capitol to the universities, music festivals, high-tech scene, movie industry, wonderful outdoors and the beautiful Texas Hill Country.”

The Southern Region Steering Committee has worked hard to put together a program that lives up to Austin’s reputation as a center of innovation and technology while also providing value to senior-level communicators and on down the spectrum of experience levels.

“Our programming team is looking closely at the surveys from the mini conferences held this fall and using that feedback to help shape the topics we’ll cover in Austin,” said co-chair Mark Evans. “We want to make this a conference that is not only fun but also provides valuable information to attendees to help them in their jobs.”

We have a jam-packed schedule of sessions covering several tracks of interest. As a conference attendee, you’ll get to create your own adventure from the following tracks:

View from the Top – Includes topics such as leading change with creativity, consulting at the top, building quality from the ground up, bridging the gap between words and numbers and managing a company spin-off
Creativity & Innovation – Includes topics such as igniting a creative mindset, new approaches to media relations, social storytelling and bursts of enlightenment delivered “pechu kucha” style
Applied Intelligence – Includes topics such as big data, hiring smart, marketing metrics, influencing online influencers and reputation and brand management
Tools & Technologies – Includes topics such as content marketing, developing a digital strategy, social intranets and driving traffic, conversion and revenue

View the conference schedule.

We Want to Hear From IABC NOLA Members! Join Us at a Chapter Town Hall Meeting

You’re Invited to the IABC New Orleans Town Hall Meeting

The success of IABC NOLA is important to your chapter president, other board members and to past and present members who have invested in this organization over many years. You are the stakeholders! We want to hear your point of view on the local chapter, its board and the larger international organization so that we can build our future together.

The IABC NOLA Board invites you to participate in a Town Hall Meeting on Wednesday, April 9 from 4:30 – 6:30 pm. We hope that you will engage and help to position IABC NOLA to be both resilient and sustainable in the future.
Refreshments and hors d’oeuvres will be served!

Date: Wednesday, April 9, 2014 Time: 4:30 – 6:30 PM Location: Junior Achievement New Orleans 5100 Orleans Ave, New Orleans, LA 70124 Moderator: Gerard Braud, Braud Communications RSVP to: Meghan Weaver at mlegaux@gmail.com

Conference Bridge Conference Dial-in Number: (661) 673-8600 Participant Access Code: 370914#

Deveney Communications is Hiring!

Advertising Account Executive

Internationally recognized integrated, strategic communication and marketing firm in New Orleans seeks Advertising Account Executive. Critical thinking, writing and creativity skills required. Will build and support client goals by researching, determining and producing advertising campaigns; seeking integration with public relations; leading staff; maintaining budgets.

This position requires:

  • strong critical thinking and assessment skills
  • excellent project management skills, multi-tasking and creative problem solving
  • experience in working on fully integrated advertising campaigns
  • ability to manage multiple projects on an ongoing basis
  • understands the contractual Scope of Work (SOW) across an assigned account, as well as SOW at an individual project level
  • ability to manage client expectations by communicating campaign and project status and issues
  • proficiency at researching, developing and implementing advertising campaigns and integrated marketing strategies on a local, regional and national level
  • exceptional ability to manage the creative process, including brief writing, concept development, management of creative resources, and creative presentations to clients

This position will play a key role in managing the firm’s relationship with several high-profile regional and national accounts and provides essential support to Sr. Advertising Account Executive.

Minimum 1-2 years of professional advertising agency experience. Preference given to advertising agency professionals with experience in healthcare, hotel, restaurant and tourism industry sectors.

Please submit resume and cover letter to hr@deveney.com with Advertising Account Executive in the subject line.

Account Executive

Internationally recognized integrated, strategic communication and marketing firm in New Orleans seeks Account Executive. Critical thinking, writing and creativity skills required. Will build and maintain client image by researching, establishing and implementing integrated campaigns; leading staff; maintaining budgets.

This position requires:

  • strong written and verbal skills
  • excellent strategic planning and thinking skills
  • experience in working on fully integrated marketing campaigns with marketing, advertising and other disciplines
  • ability to manage multiple projects on an ongoing basis
  • ability to manage client expectations by communicating campaign and project status and issues
  • proficiency at pitching and placing local, regional and national media opportunities

This strategic position will play a key role in managing the firm’s relationship with several high-profile regional and national accounts.

Five-years of professional experience, agency experience and accreditation preferred.

Please submit resume, writing samples and references to hr@deveney.com with Account Executive in the subject line.

Deveney Communication is the integrated, strategic communication firm of choice in three distinct practice areas:  Lifecare, Lifestyle and Crisis.

As a regional leader in health care, our Lifecare clients include: hospitals, health care associations, nonprofits, providers, insurance companies, corporations and practices.

We have a stellar track record for producing creative strategies, partnerships, and results for some of the most respected national Lifestyle leaders in travel/tourism, food and beverage, destinations, destination management organizations, tourism agencies, restaurant groups, cultural institutions, attractions, events and hospitality.

Deveney Communication is an international leader in Crisis communication for an elite list of some of the world’s largest and most successful companies. Our commitment to responsiveness, appropriateness, and effective communication has resulted in several high-profile strategic partnerships. Our work on the nation’s worst oil spill won our industry’s highest honor. In 2013, Deveney Communication was recognized by PRNews Platinum PR Awards as Firm of the Year (Small).

Deveney advances its clients through comprehensive marketing and communication solutions including public relations, advertising, social media, crisis management, community relations, media relations, promotions and brand development.

Deveney Communication is an equal opportunity/equal access employer. Deveney Communication does not discriminate on the basis of race, color, gender, religion, national origin, age or disability.

Learn about our firm, our team, our philosophy and our successes by browsing www.deveney.com

Deveney Communication
2406 Chartres Street
New Orleans, LA  70117
hr@deveney.com
www.deveney.com

 

Be Inspired! IABC Executive Leadership Seminar in New Orleans!

What does it mean to be a leader? And what kind of leader are you?

At the IABC Executive Leadership Seminar, explore the nature of good leadership and learn how to build your reputation as a business leader and someone who can engage employees and deliver business results.

You’ll be challenged and enlightened in sessions by world-class experts Gregg Lederman, an internal branding specialist and author of the New York Times bestseller Engaged! Outbehave Your Competition to Create Customers for Life and Adrian Cropley, ABC, an international executive coach and change management leader.

Join IABC for this one-day seminar 6 February at Loews New Orleans Hotel, and you’ll take home a certificate of completion and lots of inspiration, tools and strategies to be a better leader and team-builder.

Registration for this event includes either a full-day executive leadership workshop with Adrian Cropley plus the keynote lunch on engagement with Gregg Lederman, or lunch and a half-day internal brand session with Lederman. Or join us for just the engagement keynote luncheon.

REGISTER HERE

Full workshop: US$199 IABC members / Non-members US$299

Engagement lunch only: US$79 IABC members / Non-members US$99

Power Networking Tips by Barbara Gibson, ABC

Work for your network. Don’t look at networking with the idea of “what can it do for me?” See yourself as a resource for every one of your contacts. Be a matchmaker. Send business leads and job leads to your contacts. Like most things in life, what you get out of your network depends on what you put into it first. The most powerful network is the one that ismade up of people who owe you favors. 

Check  it out: Power Networking Tips !!!

What communications professionals are thinking…

Neil Griffiths and Deborah Hinton’s report offers insight and preliminary suggestions for how communicators can take control of their destiny and advance the profession, the function and their own careers. They set out to test the CEO recommendations to the communication profession as laid out in The Arthur W. Page Society’s 2007 “The Authentic Enterprise,” against the perspective and experiences of communication professionals today. What they discovered in their survey is surprising and insightful.  Download the PDF report here: Whereweare_Whereweshould be

What Does A Communication Plan Look Like?

From The Communication Plan: The Heart of Strategic Communication, third edition, by Les Potter, ABC, IABC Fellow

A communication plan looks very much like a strategic plan or a marketing plan. Remember, to be called strategic, it must share some of the same elements and methodology of accepted planning formats. My model for a strategic communication plan contains the following sections:

  1. Executive summary.
  2. The communication process (a description for instructional purposes). Not all decision makers are trained in communication, PR or integrated marketing communication. This section builds the business case for using communication as a strategic management tool. Omit it if your decision makers get it. From my experience, few do.
  3. Background. How did you get to where you are today? What are the major milestones in the organization’s history? What has led the organization to its current situation?
  4. Situation analysis. This includes an analysis of current issues—problems and opportunities— plus an analysis of publics/stakeholders/audiences. This is your research component. Included should be a SWOT analysis, a strategic planning tool that documents strengths, weaknesses, opportunities and threats the organization faces both now and in the future.
  5. Strategic summary. In this section, you set goals and objectives—the expected outcomes of your communication activities—and formulate your message strategy for each public/stakeholder.
  6. Schedule. This section documents the implementation of your tactics, your specific communication tools and activities that touch each stakeholder.
  7. Budget. Enough said.
  1. Monitoring and evaluation. This section documents how you will monitor implementation and measure success in achieving goals and objectives.

This eight-step model is ideal for an annual communication plan or for a shorter duration plan that deals with a specific issue, such as planning a major trade show or a nonprofit’s annual fundraising event. It also works quite well for a plan containing internal, external and other components, such as some advertising/promotional tactics or community relations activities. The planning model works equally well for internal communication.

In the reality of day-to-day use, you will probably use many of these steps in combination, without using the complete model step for step. That’s okay. The beauty of strategic thinking is just that—you think strategically, that is, you know the purpose of your organization; you examine the environments in which your organization operates and the issues it faces; and through this systematic analysis, synthesis and evaluation, you develop a plan of communication action to help the organization achieve its mission. You may frequently use only five elements—issues, publics/audiences/stakeholders, message, media and evaluation—in counseling and advising the people you support. If you use them in that order, you are still practicing strategic communication management. You are recognizing the cause-and-effect relationship of communication and the achievement of your organization’s mission. Consider the issues (cause) and what they are making happen (effects), then develop communication activity that will help the organization achieve its goals.

 

IABC launches redesigned 2013 Gold Quill Awards program

IABC has launched the 2013 Gold Quill Awards with a number of enhancements that will make it easier for communication professionals to enter the program. Key changes in the 2013 Gold Quill Awards include:

  • New divisions and more categories: The awards will present a broader offering with four divisions and 46 categories.
  • Longer timeline: Entries will be accepted from October 2012 to March 2013—offering entrants an extra six weeks for submissions. The early-bird deadline for entries is 31 January 2013 and the final deadline is 5 March 2013.
  • Online submission of entries This year’s program has an easy-to-understand online application.
  • Expert evaluation: All entries will be evaluated by trained senior evaluators at one of five Blue Ribbon Panels across the world.
  • More resources: Personal mentors, constructive critique, expert guides, the new score sheet, “how-to” webinars and a new website provide information and insights to help entrants prepare an award-winning entry.

Take a tour of the new program and let us know what you think!