Written in partnership with DEVENEY Titles are hard. You see, you can write a great story. It can be deep, relevant and informative. But if you pair it with a bad title and picture, then no one will care. All the time, effort and resources you’ve spent? Wasted. Clickbait, alternatively, is easy. It’s quick, generic […]
Consumer Activism: How to Prepare and How to Respond
Written in partnership with DEVENEY In 2018, brands are witnessing a wave of a new consumer activism. According to a Washington Post-Kaiser Family Foundation poll, since the beginning of 2016, one in five Americans has participated in some form of activist involvement. In all, 27% of American adults have taken part in two or more offline activities, while […]
So, You Think You Don’t Need Digital Marketing
Written in partnership with DEVENEY You’re not alone, but you soon may be. Over the past few years, a shift has begun in the marketing industry, giving way to digital tactics. So, how does it work? Past the actual creation of ads and content posting across the world wide web, digital marketing features robust software […]
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